Who: Etam
What: Etam’s U.S. debut
Where: Available for purchase at 10 Nordstrom locations in the U.S. (NYC, Seattle, Chicago, Miami, Dallas, San Francisco, San Diego, San Jose, Washington D.C., and Phoenix) and online.
Why: A new brand is touching down in the States, offering the French tradition of savoir-faire corsetry for all fashion-loving Francophiles to enjoy. For background, Etam, founded in Paris in 1916, is the only lingerie label to participate in Paris Fashion Week, and its most recent collection includes a very covetable genderless capsule. The company prides itself on being a sustainable option for delicate, low-profile lingerie. In fact, half of Etam’s styles are made using recycled or organic fiber, and it uses technical methods such as vegetable dyeing and making linen lace from flax to reduce harm to the environment. Suffice to say, Etam’s lingerie gives your everyday undergarments what it’s been missing—that certain je ne sais quoi.
4Goldie Introduces Goldie Organic
Who: Goldie
What: New sustainably sourced T-shirt line
Where: Available online at Goldie and amazon.com
Why: Goldie, purveyor of high-quality, sustainable basics, single-handedly changed the T-shirt game back in 2016 when it quietly launched with a curated collection of its perfect take on the staple. To further improve on its first (very successful) design attempt, it’s now rolling out Goldie Organic, a new collection featuring six new styles certified by the Global Organic Textile Standard, meaning both the materials and supply chain are environmentally conscious. Additionally, the manufacturing process prioritizes fair pay and working conditions in the northern Amazon and mountains of Lima, Peru. These lightweight, super-soft tees complete any casual look and serve as a testament to Goldie’s mission of protecting both each other and the planet.
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